๐ŸŒ WSI Franchise Opportunity Overview

WSI โ€“ We Simplify the Internet โ€“ is a world-leading digital marketing franchise that empowers entrepreneurs to build profitable, scalable digital agencies. With over 29 years of success, WSI is more than a franchise โ€” itโ€™s a global community of marketing consultants, leveraging advanced tools and strategic partnerships to deliver results-driven digital marketing solutions.


๐Ÿš€ Why WSI?

๐ŸŒŽ Global Brand, Local Expertise

Founded in 1995, WSI is headquartered in Toronto, Canada, and has grown into a globally recognized brand with a presence in over 80 countries. WSI offers full-service digital marketing solutions, including SEO, paid advertising, marketing automation, website design, social media, and more โ€” all delivered through its powerful WSI Internet Solutions Lifecycleยฎ and global supplier marketplace.

๐Ÿค Strategic Industry Partnerships

Franchisees benefit from WSIโ€™s premium partner network, including Google, Adobe, HubSpot, Microsoft, and other top-tier suppliers. Services are delivered through WSIโ€™s eMarketplace, allowing franchisees to scale without needing technical expertise.


๐Ÿ’ผ A Day in the Life of a WSI Franchisee

  • Consult with local small businesses and large enterprises
  • Manage digital marketing campaigns and client relationships
  • Collaborate with WSIโ€™s authorized suppliers and marketing experts
  • Participate in ongoing training, mastermind groups, and virtual networking
  • Deliver strategic marketing recommendations and monthly results reviews

Whether working independently from home or running a multi-person agency, WSI franchisees enjoy flexibility, scalability, and the opportunity to build recurring revenue streams.


๐Ÿ’ธ Investment Summary

Cost CategoryAmount (USD)
Franchise Fee$64,700 โ€“ $79,700
Total Initial Investment$77,400 โ€“ $106,500
Minimum Liquid Capital$65,000
Minimum Net Worth$250,000
Branding Fee$100/month
Management Services Fee (MSF)$500โ€“$2,500/month (scales with time)
Education Fee$99/person/month

Exact costs vary by franchise type: Regional, National, or International.

๐Ÿ“Œ VetFran Discount: Qualified veterans receive 20% off the franchise fee.
๐Ÿ“Œ Young Entrepreneur Program: WSI offers fee waivers to select candidates (ages 21โ€“31).


๐ŸŽ“ Training & Support

Initial Training Program

  • Stage 1: Online pre-training and e-learning
  • Stage 2: 5-day in-person intensive training in Toronto
  • Hands-on curriculum includes sales, technology, and marketing strategy
  • Access to WSIโ€™s Quick Start Program (QSP) and certification path

Ongoing Support

  • Dedicated business, marketing, and operations coaching
  • Exclusive access to WSIโ€™s intranet, CRM (HubSpot), resource libraries, and Workvivo network
  • Weekly webinars, mastermind sessions, and peer mentoring
  • Use of WSIโ€™s proprietary Technology Tool Set (CRM, proposal tools, lead gen platforms)

๐Ÿ“Š Business Model & Industry Advantage

FeatureDescription
Recurring Revenue~80% of clients on recurring models
Client Retention~90% retention rate
Profit Margins60โ€“70% average
Business ModelScalable & home-based optional
Technical Skills RequiredNone โ€“ less than 20% of owners have tech background

๐Ÿงฉ WSIโ€™s Key Differentiators

  • ๐Ÿ” Recurring revenue streams
  • ๐Ÿ’ผ Consultative B2B model โ€“ focus on small and medium businesses (SMBs)
  • ๐ŸŒ Global collaborative network โ€“ real-time sharing of strategy and best practices
  • โš™๏ธ Turnkey operations with marketing systems, supplier network, and training
  • ๐Ÿง  AI-empowered tools and innovation โ€” guided by WSIโ€™s in-house Chief AI Officer
  • ๐Ÿงณ Flexible business โ€” run from home, or scale with office staff

๐Ÿ“ Franchise Types Available

Franchise TypeSales RightsFee
RegionalState-level sales$64,700
NationalUS-wide sales$69,700
InternationalGlobal rights (by country)$79,700

๐Ÿ›  What Youโ€™ll Offer Clients

WSI franchisees offer comprehensive, in-demand services such as:

  • AI-powered SEO (WSI AdaptiveSEOยฎ)
  • Website Design & Development
  • PPC and Programmatic Advertising
  • Social Media Marketing & Paid Social
  • eCommerce Strategy
  • Email Marketing & Automation
  • Video and Podcast Marketing
  • Local SEO, Voice Search, and Google My Business Optimization
  • Data Analytics, CRO, UX/UI Strategy
  • Web Accessibility & Compliance
  • Fractional CMO Services

โ€ฆand 40+ other services through a turnkey delivery platform.


๐Ÿ“ฌ Ready to Join the WSI Network?

Becoming a WSI franchisee means more than owning a business โ€” itโ€™s joining a community of forward-thinking marketers with a passion for helping businesses grow in the digital age.

๐Ÿ—บ Learn More: Contact your WSI Franchise Consultant Specialist