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RiseUp Fitness Franchise Opportunity Overview
Industry: Fitness & Wellness – Group Functional Training
Founded: 2017 • Franchising Since: 2021
Headquarters: Santa Barbara, California
Website: www.riseupfitnesssb.com
Company Overview
RiseUp Fitness is an energetic, community-driven fitness concept built around one simple belief: everyone deserves to feel stronger, healthier, and more confident in just 45 minutes a day. Designed for the modern fitness consumer, RiseUp blends functional training, high-intensity cardio, and strength circuits in a positive, coach-led environment that welcomes every fitness level.
Founded by fitness professionals with decades of experience, RiseUp Fitness combines the intensity of boutique fitness with the inclusivity of a supportive, small-group atmosphere. The brand has built a loyal member base by delivering measurable results, exceptional accountability, and a sense of community that sets it apart from traditional gyms and large-scale franchises.
Franchise Opportunity
RiseUp Fitness offers a turnkey business model designed for simplicity, scalability, and community impact. The concept operates in a streamlined footprint (typically 3,000–4,000 sq. ft.) with low overhead and efficient staffing—usually two to three coaches per session. The program structure allows for high membership capacity and recurring revenue through monthly memberships and personal coaching upgrades.
Franchisees benefit from extensive pre-opening training, site selection support, marketing playbooks, and ongoing operational guidance. RiseUp’s systems include technology-driven member engagement tools, performance tracking, and integrated digital fitness options to extend the member experience beyond the studio.
Why RiseUp
- Community-Focused: A welcoming, non-intimidating atmosphere that drives member retention and referrals.
- Results-Based Training: Structured, coach-led programming combining cardio, strength, and core training in every class.
- Efficient Operations: Compact space requirements, low fixed overhead, and flexible staffing.
- Scalable Model: Ideal for single-unit or multi-unit expansion in both suburban and urban markets.
- Technology Integration: Digital scheduling, member tracking, and remote engagement tools enhance loyalty and consistency.
- Comprehensive Support: Marketing, recruiting, and operations systems designed to help franchisees thrive from day one.
Ideal Franchisee
RiseUp seeks energetic, people-oriented owners who are passionate about fitness, community, and personal growth. Ideal candidates are outgoing, organized leaders who value a team-based environment. Prior fitness industry experience is not required—just a commitment to the brand’s mission of helping others rise up to their potential.
Investment Snapshot
| Cost Category | Amount (USD) |
|---|---|
| Initial Franchise Fee | $49,500 |
| Total Investment | $271,000 – $458,000 |
| Net Worth Requirement | $500,000 |
| Liquid Capital | $150,000 |
| Royalty Fee | 6% of Gross Sales |
| Brand Fund | 2% of Gross Sales |
| Local Marketing | Minimum 2% of Gross Sales |
Financial Performance (Item 19)
Based on data from company-owned and franchised RiseUp Fitness locations:
- Average Annual Gross Revenue: $567,000 – $673,000
- Top Quartile Revenue: $710,000+
- Average EBITDA Margin: 22% – 27%
Studios report consistent membership growth, strong retention, and recurring monthly revenue supported by the brand’s personalized coaching approach and community culture .
RiseUp Fitness offers a modern, scalable fitness franchise designed for today’s consumer—combining community, accountability, and results in a proven 45-minute format that keeps members (and owners) rising every day.
🗺 Learn More: Contact your RiseUp Fitness Franchise Consultant Specialist
