MaxStrength Fitness Franchise Opportunity Overview

Industry: Fitness & Wellness – Personal Strength Training
Founded: 2007 • Franchising Since: 2021
Headquarters: Westlake, Ohio
Website: www.maxstrengthfitness.com

Company Overview

MaxStrength Fitness delivers a proven, science-based approach to personal strength training—helping busy professionals and active adults achieve life-changing results in just 20 minutes, twice a week. Founded by exercise physiologist and fitness entrepreneur Jeff Tomaszewski, the brand has redefined the personal training experience through private, distraction-free studios and a clinically controlled environment. Every session is one-on-one, appointment-only, and personalized to the client’s goals, needs, and physical capabilities, delivering measurable results efficiently and safely.

Built around the core principle of “Time is your most valuable asset,” MaxStrength Fitness appeals to clients seeking expert guidance, accountability, and maximum return on time invested. The business model is lean, technology-supported, and purpose-built for scalability within a rapidly growing segment of the $100B fitness and longevity market.

Franchise Opportunity

MaxStrength Fitness offers a turnkey opportunity in a niche of the fitness industry focused on personal training and functional longevity. Franchise owners deliver the MaxStrength experience in a controlled studio environment that requires minimal staff, no large-group memberships, and no traditional gym overhead.

The franchise model emphasizes simplicity, operational excellence, and community relationships. Owners benefit from comprehensive onboarding, ongoing performance coaching, brand marketing, and access to the company’s proprietary training and technology systems. Multi-unit and semi-absentee ownership opportunities are also available.

Why MaxStrength

• 20 Minutes, Twice a Week: Proven protocol delivering measurable results in a fraction of traditional gym time.
• Premium Client Experience: 1-on-1 personal training in a private, distraction-free, temperature-controlled studio.
• Efficient Operations: Low staff requirements and manageable space (approx. 1,800–3,000 sq. ft.) with predictable margins.
• Science-Based System: Developed through 18+ years of research and client success, combining high-intensity, low-force training with proprietary methods.
• Strong Support: Includes site selection, buildout management, onboarding, and continual business coaching.
• Growing Market Demand: Serving affluent professionals, executives, and active adults aged 45+ seeking efficient strength and health solutions.

Ideal Franchisee

MaxStrength seeks motivated entrepreneurs and community leaders who are passionate about helping others improve their quality of life. Ideal candidates are business-minded, results-oriented, and capable of managing a high-touch client service model. Fitness experience is not required—the franchisor provides complete operational, sales, and training systems support.

Investment Snapshot

Cost Category	Amount (USD)
Initial Franchise Fee	$54,900 (Reduced fees for multi-unit development)
Total Investment	$437,597 – $638,992
Net Worth Requirement	$500,000
Liquid Capital	$150,000+
Royalty Fee	7% of Gross Revenues
Brand Fund	2% of Gross Revenues
Technology Fee	$199/month
Initial Term	10 years (renewable)

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Financial Performance

Based on 2024 company-owned studios (Westlake and Willoughby, OH):

• Average Annual Gross Revenue: $833,773 – $913,918
• Projected Earnings: $216,000 – $264,000*
  (*after royalties and brand fund contributions; excludes owner’s compensation)

Studios operate with predictable recurring client revenue and strong retention due to the personalized, results-driven nature of the MaxStrength method.

MaxStrength Fitness represents a premier opportunity in evidence-based personal training—combining clinical precision, operational efficiency, and growing consumer demand for time-optimized wellness solutions.

🗺 Learn More: Contact your MaxStrength Franchise Consultant Specialist