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The Row Size Numbers, Explained: Margaux 10, 12, 15 and Beyond

Most luxury houses reach for adjectives when they size their bags. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words pins itself to anything measurable. The Row does something quietly different across a large part of its line, and once you notice it the whole catalogue becomes far simpler to read. The number carried in a model name is the bag’s width in inches. Margaux 10 measures ten inches across. Margaux 12 comes in at twelve. That single fact does more practical work than any amount of styling copy, and it is the through-line of this explainer.

The convention runs further than the flagship. The list runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Look at the decimals, since nobody writes 15.75 unless the figure is meant literally. What follows sets out how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.

The rule, stated plainly

Take the number in the name, add the word inches, and you have the width of the bag. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a fluke. It is unusually honest labelling, since it closes the gap between what a size sounds like and what it measures. A Small from one house can be roomier than a Medium from another, but ten inches is ten ysl burgundy bag inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than guesswork. That is also why the brand can offer four sizes of one silhouette and confuse nobody.

What the number leaves unsaid

One dimension of three is width, and the remaining two will not scale with it in any predictable way. Put the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is not a straight scaling of the smaller one. Height is what moves, by two inches, and width moves with it by the same. In practice that means stepping up a size gives you a taller mouth and more length rather than a deeper bag. Anyone expecting the 12 to swallow twice as much as the 10 will find the difference smaller than the numbers imply.

The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number does not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to do the rest. The interior fittings differ as well, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details dictate how a bag behaves day to day far more than an inch of width ever will. The number places the bag on a scale; the specification is what tells you how it behaves.

The one that bends the rule: the Margaux Shoulder 12

One current model breaks the pattern and it is worth stating clearly rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand publishes its dimensions as 14.75 x 9 x 5 in. Name width and specification width do not agree here, so on this model the number serves as a family size rather than a literal external measurement. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson generalises: treat the number as a starting point, then confirm against published dimensions before you commit. Where a listing gives no dimensions at all, treat the number as an indication rather than a measurement.

What each width actually holds

Translating inches into daily use is the step most guides miss out. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick kit, which is where the Sofia 8.75 and the small clutches sit. At ten inches you have the classic small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag starts taking in a paperback, a small notebook, a folded scarf and a full-size wallet together. Fourteen to fifteen inches is a working width, where documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, reads as a weekend and travel size rather than an everyday one.

• 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
• 12 in: the most useful width in the line and the one most buyers settle on.
• 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
• 17 in: travel and overnight use, where soft structure counts as a feature rather than a compromise.

Width lifts the price, but material moves faster

Size and price move together, though not as briskly as you might expect. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a considerably larger step for the same two inches. Material moves in bigger jumps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. Where spend is being optimised, material is the weightier financial decision and width the bigger practical one.

The bags that carry no size number

A good deal of the line sits outside this system, and mixing the two conventions is where the trouble starts. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without any size marker. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite having no number. The N/S and E/W prefixes are shorthand for orientation, usually read as north-south for taller shapes and east-west for wider ones.

Turning inches into a decision

What makes a literal sizing system useful is that you can prove it before buying. Measure a bag you already own and like, then compare its width with the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement implies. If you are between sizes on a soft silhouette, the smaller one usually looks better and the larger one usually performs better. That trade-off, rather than the number itself, is the real choice in front of you when you buy row handbags in a numbered family.