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Blue Moon Estate Sales Franchise Opportunity Overview
Industry: Estate Sales & Downsizing Services
Founded: 2009
Franchising Since: 2013
Headquarters: Raleigh, NC
Website: bluemoonestatesales.com
About the Brand
Blue Moon Estate Sales is a nationally recognized estate sale franchise that helps families transition through life’s major moments—downsizing, relocation, retirement, and loss—by managing and executing professional, high-value estate sales. Known for its compassionate service and proven systems, Blue Moon has built a trusted brand that brings dignity and professionalism to a deeply personal industry.
The company combines the human element of client care with operational efficiency, offering a scalable, home-based business for franchisees looking to serve their communities while building a valuable business of their own.
Services Offered
- In-home estate sales (inventory, pricing, staging, marketing, hosting)
- Online estate sales (select markets)
- Liquidation and downsizing support
- Valuation, pricing, and merchandising
- Local advertising and digital marketing
- Donation coordination and clean-out referrals
Franchise Model & Operations
Blue Moon offers a low-overhead, mobile business model with no need for a storefront or large staff. Franchisees benefit from:
- Centralized scheduling and lead intake through a national call center
- Access to proprietary software, pricing databases, and operational tools
- Territory-based lead generation and marketing support
- Flexible staffing model with part-time event staff
- No inventory holding or warehousing—items are sold on-site
Investment & Fees
| Cost Category | Amount (USD) |
|---|---|
| Initial Franchise Fee | $49,500 |
| Total Investment | $74,245 – $104,255 |
| Net Worth Requirement | $150,000 |
| Liquid Capital | $50,000 |
| Royalty Fee | 7% of gross sales |
| Brand Fund (Marketing) | 1% of gross sales |
| Additional Technology Fee | $150/month |
Veteran and multi-unit discounts are available.
Support & Training
Franchisees receive robust onboarding and continued support, including:
- Pre-opening training at headquarters (classroom + hands-on)
- On-site launch assistance for your first sale
- Access to Blue Moon University with digital learning tools
- Proprietary estate sale management software
- Ongoing coaching in marketing, hiring, pricing, and compliance
- Regular conferences and franchisee community engagement
Ideal Franchisee Profile
The Blue Moon model is perfect for:
- Community-minded entrepreneurs
- People with leadership or project management experience
- Couples or family teams
- Organizers, teachers, or sales pros seeking a purpose-driven business
- Veterans looking for a flexible, service-focused opportunity
No industry experience is required. Compassion, organization, and reliability are the most valuable traits.
Why Choose Blue Moon Estate Sales?
- Recession-resilient industry with aging population and lifestyle transitions
- Home-based with flexible hours and low operational complexity
- Meaningful community impact helping families during life transitions
- Recurring revenue opportunities from repeat referral sources
- Award-winning franchise with proven systems and brand recognition
- Backed by BAS Holdings, a multi-brand franchising group
Take the Next Step
Interested in building a rewarding business with a human touch? Karpata Franchise Group can help you explore how Blue Moon Estate Sales fits your goals.
🗺 Learn More: Contact your Blue Moon Estate Sales Franchise Consultant Specialist
