Senior Care Authority Franchise Opportunity Overview

Industry: Senior Care Placement & Elder Care Consulting
Founded: 2009 • Franchising Since: 2014
Headquarters: Petaluma, California
Website: www.seniorcareauthority.com

Company Overview

Senior Care Authority is a nationally recognized senior care advisory franchise that helps families make informed decisions about assisted living, memory care, and elder care solutions. Founded in 2009, the company was built on the belief that families deserve compassionate, expert guidance when navigating one of life’s most complex transitions—finding the right care for aging loved ones.

Through its dual-service model—senior placement and eldercare consulting—Senior Care Authority Advisors serve as trusted local experts, providing personalized support, professional assessments, and advocacy for families. The company’s reputation for integrity and empathy has made it one of the most respected brands in the senior care advisory space, with locations operating across the U.S. and Canada.

Franchise Opportunity

The Senior Care Authority franchise offers a home-based, relationship-driven business that allows owners to make a meaningful impact in their communities while building a scalable, profitable operation. Advisors help families identify the best senior living options or in-home care resources—services that are free to families and funded by commissions from care providers.

In addition, franchisees can expand their revenue potential through Eldercare Consulting Services, offering fee-based programs such as family coaching, advocacy, and long-term care planning. This unique dual-income model provides both recurring and referral-based income streams. Franchisees benefit from an extensive training program, marketing automation, and ongoing mentorship through a collaborative franchise network.

Why Senior Care Authority

  • Two Complementary Revenue Streams: Assisted living placement and paid consulting services.
  • Purpose-Driven Model: Make a tangible difference in seniors’ lives while building a meaningful business.
  • Low Overhead, High Flexibility: Home-based model—no employees, inventory, or office lease required.
  • Growing Market Demand: The U.S. 65+ population is projected to exceed 80 million by 2040.
  • Comprehensive Training & Support: In-depth certification, lead generation systems, CRM tools, and business coaching.
  • National Recognition: Named to Entrepreneur’s Franchise 500 and Franchise Business Review’s Top Low-Cost Franchises.

Ideal Franchisee

Senior Care Authority seeks compassionate, community-minded professionals with strong communication and networking skills. Ideal candidates are motivated to help families and can build trusted relationships with healthcare providers, senior communities, and local referral networks. No healthcare experience is required—just empathy, professionalism, and a desire to make a difference.

Investment & Fees

Cost CategoryAmount (USD)
Initial Franchise Fee$54,900
Total Investment$78,550 – $105,450
Net Worth Requirement$150,000
Liquid Capital$50,000
Royalty Fee6% of Gross Revenues
Brand Fund2% of Gross Revenues

Financial Performance (Item 19, 2025–26 FDD)

Based on 2024 franchisee data:

  • Average Gross Revenue: $181,675
  • Top Quartile Average: $342,911
  • Median Gross Margin: 77%

The combination of recurring referral income and professional consulting fees allows franchise owners to build steady, long-term profitability while serving an expanding and recession-resistant market.

Senior Care Authority empowers entrepreneurs to build meaningful businesses that help families navigate senior care decisions with confidence, compassion, and clarity.

🗺 Learn More: Contact your Senior Care Authority Franchise Consultant Specialist