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Training Mate Franchise Opportunity Overview
Industry: Boutique Fitness & Group Training
Founded: 2013
Franchising Since: 2020
Headquarters: Los Angeles, CA
Website: trainingmate.com
About the Brand
Training Mate is a high-energy, Australian-inspired group fitness franchise that blends humor, community, and scientifically designed workouts to create a welcoming and results-driven environment. Created by former professional rugby player Luke Milton, Training Mate combines functional training and HIIT-style classes with an unmistakable “mateship” culture.
The result is a workout that is fun, friendly, and fiercely effective, giving franchisees a unique competitive advantage in the saturated fitness market.
Workout Concept
Each 45-minute workout combines:
- Strength and resistance training
- Cardiovascular conditioning
- Functional movement circuits
- Mat-based core and bodyweight exercises
Classes rotate daily with themed formats and upbeat music, led by charismatic, certified coaches. No workout is ever the same—keeping members engaged and results-driven.
Franchise Model & Operations
Training Mate’s franchise model is built around simplicity, scalability, and lifestyle flexibility:
- Studio size: ~2,000–2,500 sq. ft.
- Class-based schedule (no open gym model)
- Recurring revenue via memberships and class packs
- Low staff requirements: 1–2 team members per class
- Robust pre-opening and marketing support
Owners can be semi-absentee or fully involved in daily operations.
Investment & Fees
| Cost Category | Amount (USD) |
|---|---|
| Initial Franchise Fee | $49,500 |
| Total Initial Investment | $272,000 – $417,000 |
| Net Worth Requirement | $500,000 |
| Liquid Capital | $100,000 |
| Royalty Fee | 7% of gross revenue |
| Brand Fund Fee | 2% of gross revenue |
| Studio Management Software | Included in tech suite |
Veteran and multi-unit discounts are available.
Support & Training
Franchisees receive:
- 5 days of in-depth training in Los Angeles HQ
- Studio launch coaching and business ramp-up planning
- On-site support for grand opening
- Proprietary member management and CRM tools
- Ongoing marketing campaigns and operational reviews
- Access to certified coach training protocols and class formats
Training Mate’s leadership team remains hands-on and committed to every studio’s success.
Ideal Franchisee Profile
Perfect for:
- Fitness enthusiasts or studio owners expanding their portfolio
- Professionals seeking a fun, active business with strong ROI
- Semi-absentee investors
- Charismatic leaders who thrive in a team environment
No fitness certification required—just a passion for health, people, and community.
Why Choose Training Mate?
- Unique brand personality blending humor and motivation
- High retention rates and loyal member base
- Low operational complexity and predictable cash flow
- Standout differentiation in the boutique fitness space
- High-energy, inclusive environment that’s scalable across markets
Backed by a celebrity-endorsed brand and proven results, Training Mate is positioned for national expansion.
Take the Next Step
Want to own a fitness brand that’s as fun as it is profitable? Karpata Franchise Group is here to help you explore if Training Mate is the right fit.
🗺 Learn More: Contact your Training Mate Franchise Consultant Specialist
